Silvan Kitma

Property marketing through content that educates, not hard-sells; adds value, not volume; written for readers, not algorithms; focused on people, not products

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SILVAN KITMA

A content marketing manager helping real estate agencies, architects, designers, contractors, vacation rentals, and property businesses through strategic content, market intelligence, and brand direction since 2013.

I transform websites from being plain selling sites into recognized industry resources by reinforcing them with research-based data-supported content.

I also help increase engagement by scrapping spiels that simply hard sell and replacing them with clever copies that speak to real people – lines that spark interest, entertain, educate, and inspire.

“Silvan is a top-level copywriter, no doubt. He treats every single article like it’s a model project. Never any fluffs. Never compromising quality. I highly recommend him.”
– Jeffrey Tung
Tech Entrepreneur & Business Owner, CA USA

More than just writing.

MY SERVICES

COPYWRITING

Copies that connect,
not hard-sell

I believe copywriting is not about selling or trying to convince buyers.

Copywriting is about connecting with people – producing words that can intrigue, educate, entertain, and inspire.

This, consequently, leads to an appreciation of the brand and the product which then results in sales.

CONTENT WRITING

Writing for people,
not algorithms

Yes. SEO is a technical game and you have to know its 1,2,3s, but it is easy to forget that its essential objective is to deliver the most relevant and helpful information to people in need.

Ultimately, therefore, the way to increase ranking is by delivering information that effectively serves human beings – not content that will ‘decode’ algorithmic puzzles.

PUBLICATIONS

Be featured +
Earn backlinks

As a contributing author, I pitch feature articles to a network of websites in the travel and real estate industries. These external publications establish strong social proof and land invaluable external links to boost SEO.

This service also comes with a press release article published on 100+ legit news sites.

SOCIAL MEDIA MANAGEMENT

Consistent presence on all online platforms

I also help my clients maintain a consistent brand image and voice beyond their main website.

I offer content management on social media platforms including caption writing, graphic design, video editing, hashtag research, network building, and analytics.

TARGETED MARKET INTELLIGENCE

Stay in the forefront
of industry trends

A unique service exclusive to my clients, Market Intel is a regulated data report on market trends and competitor activities.

I also collaborate with clients on how to further utilize the data, whether as marketing material or for internal use as training material.

BRAND IDENTITY
DESIGN

Be more than a business, be a brand

Starting and running a business is one thing. Many of my clients successfully do this on their own – but creating a brand that will individualize it from other similar businesses is another thing.

I’ve helped numerous entrepreneurs establish a brand identity that aligns with their vision and highlights their unique selling points.

My Services

Grateful to be trusted.

MY CLIENTS

The Luxury Address
Luxury Real Estate Marketplace
Singapore

Assets For Life
Property Investment Training/Education
UK

Engineer Warehouse
Industrial Retail eCommerce/B2B
USA

The Private World
Luxury Vacation Home Rentals
Hong Kong

Liam J Ryan
Property Investment Coaching
UK

The Luxury Signature
Luxury Villa & Chalet Rentals
Hong Kong

Wayna World
Interior Design/Styling
USA

Illuminati Technique
Bespoke Lighting & Furniture
Philippines

Not your typical writer.

WHAT SETS ME APART

Property Marketing Expertise

UNPRETENTIOUS
INDUSTRY KNOWLEDGE.

Aside from my background in architecture, I formerly served as a trainer and marketing manager for award-winning luxury property brands and home design companies.

This means my clients benefit from content that is grounded on authentic first-hand knowledge from an actual veteran in the industry – unpretentious and factual.

Experience in People Training

CONTENT THAT EDUCATES,
NOT HARD-SELLS.

I have been training people to do sales for the past 8 years, and yet never did I see myself as a salesperson at all.

My strength lies not in convincing people (I am horrible at that) – but in being able to absorb complex, specialized subject matters and relaying them to others in a way that is more digestible to them.

Background in Architecture

THE SCIENCE, THE ART,
AND THE BUSINESS ASPECTS.

Having studied architecture and worked with architects, designers, and contractors, I am well-versed in all aspects of the profession – its vernacular, technicalities, and aesthetics.